3 Steps Every Successful Online Entrepreneur Follows when Building an Email List

The key to a healthy email list isn’t a tool or platform; it’s your strategy behind it.

Since 2013 I have been consulting with independent physicians, clinic owners, and doctors looking to build an online business.

If you’ve ever considered it, you’ve heard you need to build your email list.

Every book you read, podcast you listen to, and coach you hire tells you your email list is your online business’s main asset.

And although you despise receiving email (you actually don’t but that’s for another essay), you go ahead and start one.

Unfortunately most doctors do it wrong.

Here’s how you should do it, step by step:

➡️ Step 1: Create an onboarding sequence.

Yet most first time entrepreneurs waste it by sending the generic email provided by their email platform.

What you should do is personalize this email, and create a sequence of at least 3, and up to 7 emails welcoming this new subscriber to your list, educating them about your field or specialty, and getting them used to seeing you in their inbox.

Every modern ESP can do this. If yours can’t it’s time to find a new one!

➡️ Step 2: Earn the permission to sell.

If all you email about are promotions, discounts, specials, and new services, you’re not providing any value. On the contrary, you’re asking for something. That’s why so many people unsubscribe every time you send an email.

Instead, provide your subscribers with valuable information at least once per week.

➡️ Step 3: But make it clear you run a business!

And if you recall your high school and college years, nobody likes being in the friendzone!

It’s difficult to come up with an exact formula but I aim to make an offer at least every 4–5 emails. It can be a bit more frequent during launches or promotions but don’t let more than 2 months go by without making an offer.

This post was first published at drernestomd.com



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Ernesto Gutierrez, MD

I teach online business to burned-out practicing physicians wanting to monetize their expertise on the side • Part-time MD. Full-time dad.