Every doctor has an idea for a digital product or service. Yet 90% of them never take a single tangible step toward making it a reality… When asked why they’ll say things like “I don’t have time”, “I don’t have money”, or simply “I don’t know how to do x”…

Over the last decade, I’ve interviewed a 119 experts for any of the 3 podcasts I’ve hosted (so far), and I’ve also been interviewed 64 times on other people’s podcasts. And if there’s one thing I’ve learned is that being intentional about booking yourself as a guest on other people’s…

I used to hate talking about money with patients… Mostly because I often felt attacked if they thought the price was high or if they asked clarifying questions. I also hated being asked about the price before I had a chance to talk to them. …

For the last decade or so, I’ve run and owned a handful of businesses. Some have been medical practices. But most have been entirely online businesses. As of this writing I own a medical marketing agency, a podcast production company, and my own consultancy as a fractional CMO. …

Smart digital creators show their work early, before it’s ready and, most importantly, way before they are ready to show it. If you felt fear just reading those lines, you’re not alone. I was terrified. The mere thought of publishing something before it’s ready made me anxious… And if you’re…

For the last decade, I’ve helped doctors build businesses in various capacities. As such, I’ve had the opportunity to see up close many of the reasons why doctors –contrary to popular belief– make great entrepreneurs. …

Building a personal brand requires a bit more effort than to “just create content”. And while this does mean there’s work involved, the good news is you’re likely putting in too much work. A successful personal brand should be a perfect example of working smarter, not harder. So, if you’re…

As a doctor, you suffer from the curse of knowledge. As an expert, you don’t remember what it was like before you learned what you now know. You try to simplify your ideas, but it often still comes across as too advanced for your patients. …

Unless you’re selling a commodity, getting someone to buy your services is likely going to require multiple touch points. My marketing mentor said it was like getting someone to marry you. Nobody in their right mind would approach a stranger and ask them to marry them. …