I consume a lot of content online. But the more I consume, the harder it is to absorb the lessons. Which defeats the purpose of consuming content in the first place. So over the years I’ve developed a system that helps me consume and review content more intentionally. It’s a…

I have coached dozens of doctors launching their first online business. At first, they all want to sell a high-ticket ($3k and above) service or product. “I didn’t spend decades training and practicing to give away my knowledge!”, they say to me. …

What is the secret behind creators whose content “hits” differently with their audience? There are several factors but in this essay I’ll share with you the 3 simple steps that will immediately increase the impact your content makes on your patients. …

90% of social media content is created by 1% of its users. The other 99% don’t regularly create anything. They simply consume what the 1% creates. This is true on Facebook, Twitter, LinkedIn, Instagram, YouTube, TikTok… Which means there’s a lot of room for you to create and publish your…

“I need to get more followers on Instagram.” Dr Lori wrote in her pre-call intake for my Audience Growth Coaching call. When we spoke a few days later I asked her, “how many followers do you currently have?” “A little over 13 thousand.” “How come you feel like you need…

Smart creators don’t come up with new topics every day. They come up with new variations of the same topics. In today’s essay, I’ll share with you the 7 specificity levers you can use to create new variations of your same topic. …

I have been an online entrepreneur for a long time. Over the years, I have learned most doctors who want to do the same end up failing because they don’t develop the skills an online business requires. They think their clinical skills –which they want to monetize– are all that’s…

10 years ago, I had a crazy morning routine. You know the type. It was like those you see on Instagram by MLM “entrepreneurs”. 4 am wakeup, meditation, breathing, cold showers, workout, journaling, and on, and on… But once I had kids, it stopped being feasible. So I tossed my…

“I just don’t know what to write about…” If this thought has ever crossed your mind, you’re not alone. Most doctors I work with have had this problem. Fortunately, it’s very easy to fix. …