Every Entrepreneur Needs To Build Their Email List. Here’s Why.

An email list is one of your most valuable and tangible business assets. Businesses are bought and sold simply based on the size and quality of their email list.

Despite this, 9 out of 10 times that I talk to a doctor who is stuck in their business, I find that they don’t have an email list. And those who do, more often than not, don’t email their contacts!!

Here are 3 reasons why you should start an email list TODAY:

1. An email list is yours and you can take it with you.

Several online entrepreneurs have lost 5 and 6 figure businesses overnight because of their political, religious, or ideological views. Poof. Gone. Without warning or clear explanation why.

And the point here is not whether or not you think platforms have that right -they are private companies, after all–, the point is the lesson to never build on someone else’s land.

2. Your reach is not determined by an algorithm.

There is an algorithm that determines who sees your message when you hit publish. This is especially painful now that every piece of content has to be meticulously curated, planned, edited, and published…

Hours of work in the “hands” of a piece of software.

With an email list, you write your email, hit send and every single person in that list (as long as they have not opted out) will receive a copy of your email.

3. Your house, your rules.

This post was first published at drernestomd.com

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Fractional CMO for private medical practices - Helping Drs build a career they don’t burn out from • Full-time dad & husband.

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Ernesto Gutierrez, MD

Fractional CMO for private medical practices - Helping Drs build a career they don’t burn out from • Full-time dad & husband.