NBS #10: The One Mistake Every Expert Makes In Their Business
3 min readMay 25, 2024
For the last several years, I’ve helped experts monetize their expertise outside of traditional employment.
During this time, I’ve learned the one mistake every expert makes in their business, that affect our ability to lead a business effectively.
The one mistake every expert makes in their business: our obsession with being busy.
Busy-ness refers to the idea that, unless we’re busy, we’re not making an impact.
I used to suffer from busy-ness.
So do every expert who hires me. And almost every one I’ve met in my career. It seems to be installed in our subconscious.
Think about it…
When you are starting out in your field, you often do so in a “junior” position being mentored by someone else with more experience. And while doing so, being busy with something –anything– is the baseline expectation. If not, you are slacking.
