NBS #12: Decide What Your First Digital Product Should Be (Do This Before You Start Building!)
A digital product is the simplest way to monetize your expertise outside of your job or practice. But before you go out and start building one, you must decide what your first digital product should be!
But why am I saying a digital product is the easiest way to kickstart your lifestyle business?
If you have been in business for more than a year or two, you’ve experienced yearly raises that lag behind inflation, lack of promotion opportunities, and the commoditization of true experts. You also know it will get worse before it gets better.
But with digital products you can monetize the experience you’ve built over the years, at scale, and get your first taste of the entrepreneurial freedom I often write about.
Unfortunately, venturing into the digital product field is often an overwhelming undertaking…
Which is exactly why we’re tackling this problem in today’s newsletter.
