Photo by Freddy Kearney

NBS #13: Why Personal Branding Is Important For Lifestyle Business Success (And How To Get Started)

Have you ever wondered why personal branding is important for every expert-led business?

In this post I aim to explain this, as well as help you start building your own personal brand.

So let’s start with the obvious problem.

Someone has likely said something like this to you at some point: “You are a brand.”

But for someone who spent 8–12 years of graduate and post-graduate education, yet received no business, sales or marketing training in those years, this is a hard-to-grasp idea.

You think you get it. But, do you?

Do you know exactly what it entails? Would you know how to create “brand you”?

Yeah… I didn’t either.

In this article I’ll share more about it and specifically:

1. What it means to create a brand as a subject-matter expert.
2. Why you’d be smart to do so. And sooner rather than later, too!
3. Yes, even if you’re currently (and happily) employed.
4. How you can start building your brand.
5. A challenge to you. But you will probably not take it… ‍