NBS #15: The 7 Ingredients To Create An Irresistible Offer
No matter the field you’re an expert in, when building your own lifestyle business, you need to create an irresistible offer to differentiate yourself and avoid commoditization.
But creating an offer is something that eludes (almost) every subject-matter expert. Something every highly skilled professional have in common is that early on in our careers, we are conditioned to value training, processes and certifications above everything else. So it only makes sense we try to sell our services in the same manner.
Unfortunately (for you and I), our potential clients don’t think this way.
Which is why for today’s newsletter, you’ll learn the 7 ingredients to crafting an irresistible offer and I’ll share with you examples of how we implemented each one in my own stem cell practice.
Here’s How To Create An Irresistible Offer:
Before we begin, I’ll ask you to put your marketer hat on.
As we explore each of the 7 ingredients, I’ll explain what they are –in marketing terms– and how we applied them at Rehealth and World Stem Cells…
