Online Entrepreneurs Have An Email List — Here Are 3 Reasons Why Every Physician Should Too

Businesses are bought and sold based on the size and quality of their email list.

Despite this, 9 out of 10 times I talk to a doctor who is stuck in their business, I learn they don’t have an email list. And those who do, more often than not, don’t email their contacts!!

Here are three reasons why you should start an email list TODAY:

1. It’s yours and you can take it with you.

Several online entrepreneurs have lost 5 and 6 figure businesses overnight because of their political, religious, or ideological views. Poof. Gone. Without warning or clear explanation why.

And the point here is not whether or not you think platforms have that right -they are private companies, after all–. The point is to never build on someone else’s land.

2. Your reach is not determined by an algorithm.

There is an algorithm that determines who sees your message when you hit publish. This is especially painful now that every piece of content has to be meticulously curated, planned, edited, and published…

Hours of work in the “hands” of a piece of software…

With an email list, you write your email, hit send and every single person in that list (as long as they have not opted out) will get a copy.

3. Your house, your rules.

This post was first published at drernestomd.com

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Ernesto Gutierrez, MD

I teach online business to burned-out practicing physicians wanting to monetize their expertise on the side • Part-time MD. Full-time dad.