Personal Branding for Doctors

You’ve certainly heard or read this before: You are a brand.

But for someone who spent 8–12 years of graduate and post-graduate education, yet received no business, sales or marketing training in those years, this is a hard-to-grasp idea.

You think you get it. But, do you?

Do you know exactly what it entails? Would you know how to create “brand you”?

Yeah… I didn’t either.

In this article I’ll share more about it and specifically:

1. What it means to create a brand as a practicing healthcare professional.
2. Why you’d be smart to do so. And sooner rather than later, too!
3. Yes, even if you’re a hospitalist or currently employed.
4. How you can start building your brand.
5. A challenge to you. But you will probably not take it… 🤷🏻‍♂️

If you don’t think this is something you’d like to learn, then this article was not written for you.

Let’s get to it…

What is a personal brand?

Well…

Let me first tell you what it is not.

A personal brand is not:

• A pretty logo,